The new TV advert highlights how, for many disabled people, being able to drive (or be driven by a friend, family member or carer) means having the independence to do more of the things they want to do.
The advert is set to Nina Simone’s “I Wish I Knew How It Would Feel to Be Free”, and the film follows a number of different stories, including a mother laughing while driving with her young daughter, a woman enjoying the open road with her wheelchair in the boot and another woman driving who has cerebral palsy. Everyone is enjoying the freedom to travel and get out and about that the Motability car scheme currently provides to over 600,000 people with a disability in the UK.
Vauxhall was a founding partner of the Motability Scheme when it was created in 1977.
“This poignant and touching new film fits genuinely with what Vauxhall stands for as a true British brand in the heart of Britain: approachable, inclusive and close to all customer needs,” commented Stephen Norman, Managing Director at Vauxhall Motors.
By exchanging their higher rate or enhanced Mobility Allowance people with a disability can choose to lease a brand new affordable car every three years. All the motoring costs (except for fuel) are covered by Motability, including insurance for up to 3 drivers, servicing and maintenance, breakdown assistance, road tax plus replacement tyre and windscreen cover.
The scheme also offers a wide range of adaptations for people who need them, including adaptations to help people drive, adaptations to help people stow their wheelchair or scooter and access adaptations that help people get in and out of their car.
It's such a good package that over the past few years overall customer satisfaction has been consistently measured at 98%. Find out more about the benefits of a new Motability car here or on the Motability website or speak to a specialist at a Motability-accredited car dealership near you.