Motability and Sycada have launched a new programme designed to promote greener and safer driving. DriveTag is a small device that drivers stick to the windscreen of their vehicle that measures how they drive, gives real-time feedback via an app and tells users how they can improve their overall driving style.
DriveTag is a small, battery-powered device that links to your smartphone and monitors your driving. Designed to promote greener driving and improve safety on the road, it updates drivers regularly with scores and highlights your driving performance over time.
The maker Sycada claims that DriveTag could help drivers use 25% less fuel and CO2 in less than a month. They also say that drivers who use DriveTag are half as likely to have a road accident and through better driving could increase the life of brake pads and tyres by as much as 30%.
Users have also reported being much more relaxed when driving, and many say that they 'arrive at their destination with more focus and less stress'.
Motability say that the new DriveTag trial is part of a series of initiatives designed to 'ensure the future of mobility'.
Rob Rugman, Head of IT Architecture at Motability Operations, said:
“We explored the offerings of multiple companies, but Sycada’s proposition stood out. Sycada’s DriveTag concept allows us to offer a unique service to customers who are interested in contributing to the fight against climate change – and saving money while doing it! We also expect there will be other benefits for our customers, with less accidents and reduced maintenance and repair costs.
“As an organisation, we’re committed to the journey to become more sustainable and Sycada’s mission to develop tools that make transport and mobility greener, safer and more efficient really resonated with us. It’s amazing to see this trial up and running and I am looking forward to sharing the results.”
Kristian Winge, CEO of Sycada, said:
"When Motability Operations first sent out an open invitation to their customers to join this pilot, we were pleasantly surprised by the positive reception and the pilot was oversubscribed in just a few days. This made us more confident and strengthened the feeling that this partnership will be a success.
“I am looking forward to seeing the final results from the pilot. It would be amazing to expand and roll out DriveTag to Motability Operations customers, as we know there is a lot of potential to save on fuel and CO2 emissions. I hope that together we can create a really positive impact for the future.”
